The Conference takes place in London and will examine and address top-of-mind business issues, across areas such as mobile entertainment, mobile learning, mobile travel and culture, lifestyle and sports.

This year’s categories are as follows:

• Best Mobile Infotainment Service
This category is about interactive media and digital content specifically developed for news and reference. It includes media news and information portals, search engines, directories, weather and mapping websites.

• Best Mobile Application Store
The award for best mobile application store recognises the most compelling platform that offers a great variety of value added services and attract new mobile users.

• Best Mobile Media Distribution Platform
This category recognises the contribution that middleware and software application developers to enhancing the service delivery environment and attracting new mobile users.

• Best Original Content for Mobile Entertainment
The category for best original content for mobile entertainment recognises the innovative contribution that operators, manufacturers and suppliers have shown in mobile entertainment industry.

• Best Use of Mobile in Tourism or Travel
This category aims to highlight best practice, innovation in tourism or travel and attracting new mobile users. Includes informative mobile sites covering tourism, travel and leisure activities, as well as retail sites for accommodation, flights, insurance, rental cars, leisure and tourist activities.

• Best Use of Mobile in Culture, Lifestyle and Sport
This category is related to mobile content designed to preserve and present cultural heritage, promotion arts & lifestyle as well as innovation in promoting sports.

• Best Use of Mobile in Learning and Education
This category is to recognise excellence in serving the needs of learners to acquire knowledge and skills, transforming schools, universities and other educational institutions through interactive, personalised and distributed learning resources through mobile technologies.

• Outstanding Contribution to Mobile Interactive Media
This award is for an individual who has made a significant contribution to the growth and success of the mobile interactive media. Judged by a group of industry peers, this award recognises the person's substantial contribution to the industry as a whole, rather than to any one company.